The story of Magneto begins with curiosity. Our team is constantly striving to develop the highest quality products, with game-changing technologies, at a price that lets everyone enjoy skating as much as we do.
Table Of Contents
At a Glance: Top Magneto Picks
Top 1
Magneto 40+ inch Kicktail Cruiser Longboard Skateboard & Pintail Long Board S...
* CherryPicks.Reviews is reader-supported, Our editor review, and recommend the best products based on extensive data analysis, if you click on the product links, we may earn a commission through qualifying products purchased.
We last checked the prices on , and The listed prices are a reference for the past month based on our algorithms for our top listed products. Take note: A specific product price and availability may vary from time to time.
Price DisclaimerPrice Disclaimer
Top 15 Magneto Products On Amazon (Verified to buy)
MADE BY SKATERS - All of our boards are designed by skaters and inspired by our location in Southern California, the birthplace of longboarding. Our design cues come from the local surf culture and natural materials, we let the simple aesthetics shine on their own. We also prioritize our customer service and want you to be completely stoked with your new board. All messages are replied to within 24 hours and we’ll do our very best to ensure satisfaction and maximum cruising on our boards.
MADE BY SKATERS - All of our boards are designed by skaters and inspired by our location in Southern California, the birthplace of longboarding. Our design cues come from the local surf culture and natural materials, we let the simple aesthetics shine on their own. We also prioritize our customer service and want you to be completely stoked with your new board. All messages are replied to within 24 hours and we’ll do our very best to ensure satisfaction and maximum cruising on our boards.
VERSATILE BOARD - 44-inch Longboard Skateboard designed for cruising and skating around town. Kicktails make this board super functional for all sorts of riding styles.
WHEELS FOR CRUISING - A 78A soft high quality urethane is used for the 70mm wheels. The wheels are nice and soft for extra grip while turning and a super smooth ride over rougher roads. With a cool translucent look, the wheels are sized perfectly for the cruising this board excels at.
QUALITY MATERIALS - The deck is made with bamboo veneer on top and bottom with a maple core to add strength and stiffness. This makes the deck super durable and beautiful. The sand grit finish provides grip without the hassle of replacing grip tape and shows off the beautiful bamboo design. The trucks are made from gravity cast aluminum which makes them strong and durable. The bushings are SHR (medium stiffness) which adds to the cruising experience.
ENDLESS SKATING OPTIONS - This board is the perfect accessory or alternative for many outdoor activities or methods of transportation. Take it to the park, the beach, traveling, camping, the bike path, pump track, you name it. Or maybe you’re tired of your bicycle or roller skates. It’s also great for land SUP paddling or paddleboarding. Be creative, happy skating!
Show MoreShow Less
Top 3
Magneto 40 Inch Pintail Longboard Skateboard | Dark Stained Hard Maple Core Long Board Deck | Cruiser Skateboards, Carver, Freestyle | Skateboard for Adults Teenagers Men Women | Free Skate Tool
MADE BY SKATERS - All of our boards are inspired by our location in Southern California, the birthplace of longboarding. We carefully created the Pintail collection with high quality materials to give you the best possible skating experience.
CLASSIC AND CLEAN DESIGN - These longboards are surf inspired and are made for cruising and carving. The long boards are finished with a clear sand grit finish to show off the beauty of the longboard deck while still providing good traction.
STINGER SHAPE - The Stinger shape has stingers cut into the parameter which is typically found on boards designed for improved carving. This shape should inspire you to carve harder and more frequently.
QUALITY WHEELS - 70mm Shore 78A wheels means your board is designed from the ground up for an ideal cruising experience. This Magneto longboard crusier board rides smooth on a variety of different surfaces because of the soft wheels.
ALL EXPERIENCE LEVELS WELCOME - This board is easy to ride whether you’re a beginner, you own several boards already or if you are returning to the sport. It’s the perfect accessory or alternative for many outdoor activities or methods of transportation. Take it to the park, the beach, traveling, camping, the bike path, pump track, you name it. Or maybe you’re tired of your bicycle or skates. It’s also great for land SUP paddling. Be creative, happy skating!
Show MoreShow Less
Top 4
Magneto 44 inch Kicktail Cruiser Longboard Skateboard | Bamboo and Hard Maple Deck | Made for Adults, Teens, and Kids (Red)
MADE BY SKATERS - All of our boards are designed by skaters and inspired by our location in Southern California, the birthplace of longboarding. Our design cues come from the local surf culture and natural materials, we let the simple aesthetics shine on their own. We also prioritize our customer service and want you to be completely stoked with your new board. All messages are replied to within 24 hours and we’ll do our very best to ensure satisfaction and maximum cruising on our boards.
VERSATILE BOARD - 44-inch Longboard Skateboard designed for cruising and skating around town. Kicktails make this board super functional for all sorts of riding styles.
WHEELS FOR CRUISING - A 78A soft high quality urethane is used for the 70mm wheels. The wheels are nice and soft for extra grip while turning and a super smooth ride over rougher roads. With a cool translucent look, the wheels are sized perfectly for the cruising this board excels at.
QUALITY MATERIALS - The deck is made with bamboo veneer on top and bottom with a maple core to add strength and stiffness. This makes the deck super durable and beautiful. The sand grit finish provides grip without the hassle of replacing grip tape and shows off the beautiful bamboo design. The trucks are made from gravity cast aluminum which makes them strong and durable. The bushings are SHR (medium stiffness) which adds to the cruising experience.
ENDLESS SKATING OPTIONS - This board is the perfect accessory or alternative for many outdoor activities or methods of transportation. Take it to the park, the beach, traveling, camping, the bike path, pump track, you name it. Or maybe you’re tired of your bicycle or skates. It’s also great for land SUP paddling or paddleboarding. Be creative, happy skating!
Show MoreShow Less
Top 5
Magneto Mini Cruiser Skateboard Cruiser | 27.5" x 7.5" | Short Board | Canadian Maple Deck - Designed for Kids, Teens and Adults (Tribal)
MADE BY SKATERS All of our boards are designed by skaters and inspired by our location in Southern California, the birthplace of longboarding. Many of our design cues come from the local surf culture and natural materials, we let the simple aesthetics shine on their own. We also prioritize our customer service and want you to be completely stoked with your new board. All messages are replied to within 24 hours and we’ll do our very best to ensure satisfaction and maximum cruising on our boards.
SUPER PORTABLE Designed to be fun to ride and easy to carry around, this is our go-to board for anyone who skates everywhere. The small size of the board makes it easy to carry and take on the go while still being a great board for cruising and riding everywhere! Length = 27.5" | Width = 7.5" | Wheelbase = 18.5"
DOUBLE KICKTAILS Double kick tails add fun and versatility to the mini cruiser skateboard. Mannies, ollies, flip tricks and general tick-tacking are all made possible because of these kick tails. Asymmetric front and back kick tails makes for a cool directional surf style design while maintaining the performance of a great skateboard.
HIGH QUALITY DECK Manufactured from 6 full plies of Canadian Maple, the deck is very strong and durable. The board sports a sand grit finish on top to grip your feet and show off the maple deck and the unique graphics.
STURDY TRUCKS The trucks are made from quality gravity cast aluminum making them super reliable and sturdy. The top mounted trucks have a 5 inch hanger and kingpin angle of 55 degrees and the wheels and bushings are cast in high quality SHR polyurethane...no plastic parts on this board!
Show MoreShow Less
Top 6
Magneto Barefoot Mini Cruiser Skateboard | 27.5" x 7.5" | EVA Stomp Pad Grip Tape | Short Board | Canadian Maple Deck - Designed for Kids, Teens and Adults
MADE BY SKATERS All of our boards are designed by skaters and inspired by our location in Southern California, the birthplace of longboarding. Many of our design cues come from the local surf culture and natural materials, we let the simple aesthetics shine on their own. We also prioritize our customer service and want you to be completely stoked with your new board. All messages are replied to within 24 hours and we’ll do our very best to ensure satisfaction and maximum cruising on our boards.
SUPER PORTABLE Designed to be fun to ride and easy to carry around, this is our go-to board for anyone who skates everywhere. The small size of the board makes it easy to carry and take on the go while still being a great board for cruising and riding everywhere! Length = 27.5" | Width = 7.5" | Wheelbase = 18.5"
DOUBLE KICKTAILS Double kick tails add fun and versatility to the mini cruiser skateboard. Mannies, ollies, flip tricks and general tick-tacking are all made possible because of these kick tails. Asymmetric front and back kick tails makes for a cool directional surf style design while maintaining the performance of a great skateboard.
HIGH QUALITY DECK Manufactured from 6 full plies of Canadian Maple, the deck is very strong and durable. The board sports a sand grit finish on top to grip your feet and show off the maple deck and the unique graphics.
STURDY TRUCKS The trucks are made from quality gravity cast aluminum making them super reliable and sturdy. The top mounted trucks have a 5 inch hanger and kingpin angle of 55 degrees and the wheels and bushings are cast in high quality SHR polyurethane...no plastic parts on this board!
MADE BY SKATERS All of our boards are designed by skaters and inspired by our location in Southern California, the birthplace of longboarding. Many of our design cues come from the local surf culture and natural materials, we let the simple aesthetics shine on their own. We also prioritize our customer service and want you to be completely stoked with your new board. All messages are replied to within 24 hours and we’ll do our very best to ensure satisfaction and maximum cruising on our boards.
SUPER PORTABLE Designed to be fun to ride and easy to carry around, this is our go-to board for anyone who skates everywhere. The small size of the board makes it easy to carry and take on the go while still being a great board for cruising and riding everywhere! Length = 27.5" | Width = 7.5" | Wheelbase = 18.5"
DOUBLE KICKTAILS Double kick tails add fun and versatility to the mini cruiser skateboard. Mannies, ollies, flip tricks and general tick-tacking are all made possible because of these kick tails. Asymmetric front and back kick tails makes for a cool directional surf style design while maintaining the performance of a great skateboard.
HIGH QUALITY DECK Manufactured from 6 full plies of Canadian Maple, the deck is very strong and durable. The board sports a sand grit finish on top to grip your feet and show off the maple deck and the unique graphics.
STURDY TRUCKS The trucks are made from quality gravity cast aluminum making them super reliable and sturdy. The top mounted trucks have a 5 inch hanger and kingpin angle of 55 degrees and the wheels and bushings are cast in high quality SHR polyurethane...no plastic parts on this board!
Show MoreShow Less
Top 8
Magneto Kids Skateboard | 22+ Inches Long by 6+ Inches Wide | Maple 7 ply Deck | Fully Assembled | School Locker Cruiser Board | Designed for Kids Teens Boys Girls & Adults - Sage
MADE BY SKATERS All of our boards are designed by skaters and inspired by our location in Southern California, the birthplace of skateboarding. Many of our design cues come from the local surf culture and natural materials, we let the simple aesthetics shine on their own. We also prioritize our customer service and want you to be completely stoked with your new board. All messages are replied to within 24 hours and we’ll do our very best to ensure satisfaction and maximum cruising on our boards.
NATURAL DECK MATERIALS The 22” Teal Micro Cruiser is designed for those looking for a simple but beautiful board with a hint of bold, crisp design elements. A hard maple deck gives the board a natural look while providing the strength and support for cruising almost anywhere. This board was designed to be portable and for cruising on the go.
CLASSIC CRUISER SHAPE A classic deck with wheel wells cut in the bottom of the deck to prevent wheel bite. The deck is 6 inches wide to provide enough space for your feet while easy to carry around with you. The slight kickball on the back gives you a bit more control as well. If you're looking for a super-compact board with a bold design the Sage Micro Cruiser is what you're looking for.
QUALITY COMPONENTS The 60mm Shore 78A wheels mean your board is designed from the ground up for an ideal cruising experience. These soft wheels allow for a smooth ride on a variety of different surfaces. The bearings are rated at abec 5 and are super smooth and fast!
ENDLESS SKATING OPTIONS This board is the perfect accessory or alternative for many outdoor activities or methods of transportation. Take it to the park, the beach, traveling, camping, the bike path, pump track, you name it. Or maybe you’re tired of your bicycle or skates. It’s also great on campus for a quick ride between classes. Be creative, happy skating!
Show MoreShow Less
Top 9
Magneto Slot Machine Skateboard | 40" x 9" | Premium Longboard | Bamboo Maple Fiberglass Construction | Barefoot Traction | Fully Assembled for Men Women Adults Teens | Free Skate Tool
MADE BY SKATERS All of our boards are designed by skaters and inspired by our location in Southern California, the birthplace of longboarding. Many of our design cues come from the local surf culture and natural materials, we let the simple aesthetics shine on their own. We also prioritize our customer service and want you to be completely stoked with your new board. All messages are replied to within 24 hours and we’ll do our very best to ensure satisfaction and maximum cruising on our boards.
PATENT PENDING SLOT The Slot Machine features a patent-pending slot that is cut through the entire thickness of the deck. The slot is a half-inch wide and runs the entire length of the board and increases turning and carving performance. While turning or carving the inside part of the deck naturally bends more than the outside part of the deck. This shortens the inside length of the deck allowing the deck to conform with the turn. Skate tool included.
STABLE PUSHING When pushing on the slot machine each side of the deck bends slightly inward. This forms a subtle taco shape around your foot on top of the deck. In other words, the concave of the deck slightly changes while pushing and goes back to normal when riding.
UPGRADED BEARINGS The Slot Machine comes with our Slicks ABEC 9 race bearings already installed for increased speed and smooth ride right out of the box.
QUALITY MATERIALS The Slot Machine comes with our Slicks ABEC 9 race bearings. 70mm Shore 78A wheels means your board is designed from the ground up for an ideal riding experience. These soft wheels allow for a smooth ride on a variety of different surfaces. This board features Paris Style trucks with a 7 inch hanger and kingpin angle of 50 degrees. The bushings are SHR (medium stiffness) which adds to the carving experience.
MADE BY SKATERS All of our boards are designed by skaters and inspired by our location in Southern California, the birthplace of longboarding. Many of our design cues come from the local surf culture and natural materials, we let the simple aesthetics shine on their own. We also prioritize our customer service and want you to be completely stoked with your new board. All messages are replied to within 24 hours and we’ll do our very best to ensure satisfaction and maximum cruising on our boards.
CLEAN DESIGN The 42” Hana Pintail longboard is designed for those looking for a simple but beautiful board without the grunge. An 8 layer laminate with a hard maple core and a beautifully stained striped bamboo top and bottom sealed with a sand grit finish to show off the beauty of the bamboo. With laser etched graphics this board was inspired by the beach and designed for Cruising and Freestyle.
CLASSIC PINTAIL SHAPE A classic deck with wheel wells cut in the bottom of the deck to prevent wheel bite. The deck is 9.5 inches wide to provide a nice, wide platform while cruising. The deck has a very subtle W-concave that is deep enough to lock your feet into but not too deep to be uncomfortable while cruising. If you're new to longboarding and looking for a classic the Hana Pintail board is what you're looking for.
QUALITY WHEELS 70mm Shore 78A wheels means your board is designed from the ground up for an ideal dancing experience. These soft wheels allow for a smooth ride on a variety of different surfaces.
ENDLESS SKATING OPTIONS This board is the perfect accessory or alternative for many outdoor activities or methods of transportation. Take it to the park, the beach, traveling, camping, the bike path, pump track, you name it. Or maybe you’re tired of your bicycle or skates. It’s also great for land SUP paddling. Be creative, happy skating!
Show MoreShow Less
Top 11
Magneto Longboards Bamboo Longboards | 38.5” x 9” | for Cruising, Carving, Free-Style, Downhill and Dancing (Bamboo Carving Longboard Skateboard)
MADE BY SKATERS All of our boards are designed by skaters and inspired by our location in Southern California, the birthplace of longboarding. Many of our design cues come from the local surf culture and natural materials, we let the simple aesthetics shine on their own. We also prioritize our customer service and want you to be completely stoked with your new board. All messages are replied to within 24 hours and we’ll do our very best to ensure satisfaction and maximum cruising on our boards.
ULTIMATE CARVER The ultimate bamboo longboard for carving up the road! The longboard's deck features a drop through truck design for a lower center of gravity and smoother ride. It is designed for stability and performance and gives you the best of both worlds, making it perfect for carving along the coast, in the neighborhood, or on campus! This board comes with a skate tool to adjust your board to your needs.
THE PERFECT SHAPE The bamboo deck is 38.5" by 9" which makes it perfect for fun carving and tight turns! The carver board features a shallow concave shape with a nice arched camber. The shallow concave makes for a comfortable ride under your feet while the chamber makes the board lively and incredibly responsive.
QUALITY MATERIALS The bamboo and fiberglass used in this deck make it really lively and fun for carving! The 3 plies of bamboo give the deck great flexibility while the fiberglass reinforces the deck to add strength and durability. Gravity cast aluminum longboard trucks and High Rebound bushings make this an all around high quality board.
ENDLESS SKATING OPTIONS This board is the perfect accessory or alternative for many outdoor activities or methods of transportation. Take it to the park, the beach, traveling, camping, the bike path, pump track, you name it. Or maybe you’re tired of your bicycle or roller skates. It’s also great for land SUP paddling. Be creative, happy skating!
Show MoreShow Less
Top 12
Glider Collection | 40" x 9.25" | Premium Longboard Skateboard | Large 100mm Wheels | Bamboo Deck with Hard Maple Core | Cruiser Carver | Fully Assembled for Beginners Adults Teens | Free Skate Tool
MADE BY SKATERS All of our boards are inspired by our location in Southern California, the birthplace of longboarding. As skaters, we know what it’s like to hit a rock and get thrown off, so we designed the glider collection to give you the best possible skating experience. We also prioritize our customer service. We want you to be completely stoked with your new board, we reply to all messages within 24 hours and will do our very best to ensure satisfaction and maximum cruising on our boards.
LARGE WHEELS & SMOOTH RIDE The large diameter 100mm x 25mm urethane wheels allow these boards to get over almost any terrain, rough roads, cracks, small rocks, stick or tree debris without the fear of getting bucked. If you have ever been thrown off your board because your wheel couldn't get over a small pebble you can now sleep peacefully! This is a true must have in your quiver.
UNIQUE SURF & DRIFT FEEL The small contact patch of the wheels makes it feel like you're surfing on these boards. You can even get the back end to drift out subtly making it feel like you're carving up a glassy wave. The entire ride and performance is very unique and a lot of fun!
GREAT FOR LAND SUP Because of the large wheels and smooth ride, the glider collection is a great option for stand up paddling on land. If you have a land paddle stick or other SUP accessories, this board will take your ride to the next level.
PREMIUM QUALITY MATERIALS An 8 layer laminate with a hard maple core and a beautifully stained bamboo top and bottom sealed with a sand grit finish to show off the beauty of the bamboo. The deck features a subtle reverse camber to keep the deck as low to the ground as possible. This board includes a skate tool to customize your ride to your liking.
MADE BY SKATERS All of our boards are designed by skaters and inspired by our location in Southern California, the birthplace of longboarding. Many of our design cues come from the local surf culture and natural materials, we let the simple aesthetics shine on their own. We also prioritize our customer service and want you to be completely stoked with your new board. All messages are replied to within 24 hours and we’ll do our very best to ensure satisfaction and maximum cruising on our boards.
MADE FOR CRUISING AND MORE The 42" Hana Twin longboard is for cruising first but can also be used for some light free style and dancing. The cutout deck design removes any possibility for wheel bite while in the deepest of turns. The 42 inch long and 9.5 inch wide deck, a little narrower than others in the collection, makes the board super flexible. It also has a very subtle W-concave that locks your feet into the board but isn’t too deep to be uncomfortable while cruising. Skate tool included.
BEAUTIFUL DECK An 8 layer laminate with a hard maple core and a beautifully stained striped bamboo top and bottom sealed with a sand grit finish to show off the beauty of the bamboo. With laser etched graphics this board was inspired by the beach and designed for Cruising and Freestyle.
QUALITY WHEELS 70mm Shore 78A wheels means your board is designed from the ground up for an ideal dancing experience. These soft wheels allow for a smooth ride on a variety of different surfaces.
ENDLESS SKATING OPTIONS This board is the perfect accessory or alternative for many outdoor activities or methods of transportation. Take it to the park, the beach, traveling, camping, the bike path, pump track, you name it. Or maybe you’re tired of your bicycle or skates. It’s also great for land SUP paddling. Be creative, happy skating!
MADE BY SKATERS All of our boards are designed by skaters and inspired by our location in Southern California, the birthplace of longboarding. Many of our design cues come from the local surf culture and natural materials, we let the simple aesthetics shine on their own. We also prioritize our customer service and want you to be completely stoked with your new board. All messages are replied to within 24 hours and we’ll do our very best to ensure satisfaction and maximum cruising on our boards.
ULTIMATE CRUISER This board is one of our most popular boards for its smooth ride and ability to cruise and carve anywhere. The longboard's deck features a drop through truck design for a lower center of gravity and smoother ride. It is designed for stability and performance and gives you the best of both worlds, making it perfect for cruising and carving along the coast, in the neighborhood, or on campus!
QUALITY TRUCKS This board features gravity cast aluminum trucks with a 7 inch hanger and kingpin angle of 50 degrees. The bushings are High Rebound (medium stiffness) which adds to the carving experience.
THE PERFECT SHAPE The bamboo deck is 42" by 9" which makes it perfect for fun carving and tight turns! The carver board features a shallow concave shape with a nice arched camber. The shallow concave makes for a comfortable ride under your feet while the chamber makes the board lively and incredibly responsive.
FLEXIBLE & STRONG The bamboo and fiberglass used in this deck make it really lively and fun for carving! The 3 plies of bamboo give the deck great flexibility while the fiberglass reinforces the deck to add strength and durability.
Magneto SUV Skateboards | Fully Assembled Complete 31" x 8.5" Standard Size | 7 Layer Canadian Maple Deck | Designed for All Types of Riding Kids Adults Teens Boys Girls | Free Skate Tool - Natural
MADE BY SKATERS All of our boards are inspired by our location in Southern California, the birthplace of longboarding. We skate in all types of places, so we carefully created the SUV collection with high quality materials to give you the best possible skating experience. We also prioritize our customer service. We want you to be completely stoked with your new board, so we reply to all messages within 24 hours and will do our very best to ensure satisfaction and maximum cruising on our boards.
SKATE UTILITY VEHICLE The SUV boards are designed to be versatile, making them perfect for a little bit of everything. Park, transition, street, pump track, bowls, and even a hint of downhill. You can even use it as a cruiser to skate your favorite spots.
LARGE SOFT WHEELS The large 60x40mm 78A soft wheels provide a responsive ride and the ability to cruise over rough terrain with relative ease. These are much larger than traditional skateboard wheels making this board ready to ride anywhere.
HIGH QUALITY DECK AND TRUCKS The deck is made with 7 plies of Canadian maple for suburb durability and extra pop! The deck is 8.5” wide which makes it a nice stable ride. The weight limit for this board is 275 lb. The 140mm skate trucks are made from high quality gravity cast aluminum. This makes the trucks strong and super durable for anything you can throw at them.
SUPER PORTABLE The size and versatility of this skateboard makes it easy to bring with you anywhere you are going. Can fit easily into the back of a car or a large locker for skating on the go.
Show MoreShow Less
Our Magneto Review
Magneto products on Amazon (November 2024)
What to buy from Magneto?
Magneto sell products mainly in the Toys & Games category.
The brand has over 12 products listed on Amazon with a price range of $44.99 to $119.99 form our picks.
Currently, the average price of their product is $78.83 which is considered affordable. You can make your choice from the list of products offered by the Magneto.
Is Magneto a good brand?
A brand is an essential factor when making a purchase. What do we think about the Magneto? Well, according to the information available on Amazon, Magneto products are sold by Amazon.com.
The seller has received about 385 feedbacks from buyers with an average start rating of 4.7. With a rating as this from the number of feedbacks, we can conclude that Magneto is the brand can be categorized as average as its products receive an average rating which is still good and quite acceptable.
From there, you can tell whether Amazon owns the brand or not. If you want to buy Amazon branded products, you can go here, and list some of their top brands. Amazon owns 100 private-label brands that operate in different markets.
We are crawling & scraping a large amount of data from 12 Magneto products and a countless number of reviews, you can gain valuable insights to enhance your understanding of various aspects related to Magneto, and you can use those data to help you make informed buying Skateboarding Equipment,Skateboards & Caster Boards And Standard Skateboards decisions. Those recommend the 15 best products from Magneto based on thorough analysis and research by our CherryPicks-AI ranking system.
Why create this buying guide?
Our brand guide is designed to provide up-to-date & unbiased information about Magneto products. Our goal is to empower you with data-driven insights, enabling you to make better shopping decisions efficiently to save time. We prioritize earning your trust by providing reliable information and guidance.
Top 3 Magneto Sellers: CPR Seller Rank List
CPR sellers rank is based on CherryPicks-AI bestselling ranking system that helps us analyze each seller's sales trends. The List of top seller ranks is our in-house data, essential for our product ranking to help you make the right shopping choice.