What Is Amazon Live? (How to Use, and Best Practises)

Discover the world of Amazon Live in our detailed overview, where we explore this innovative platform that enables influencers to engage with audiences and sell products through live video streams. Learn how this system broadens the reach of influencers and presents unique earning opportunities through commissions and product sales.

The Amazon Live feature lets sellers talk directly with potential customers through live-streaming videos about their products from their Amazon homepage. The live streams promote the products by helping customers learn more about them and the seller demonstrates how to use them. In some instances, sellers use Amazon Live to do live promotions, engage customers, and answer questions or concerns about their products.

Customers can access the mainstream content by navigating their Amazon.com main menu, heading to the You Got It section, scrolling down, and selecting Amazon Live. Besides watching the live streams, customers can also follow the brand promoters. So, how good is Amazon live for your business, and how can you use it? Read on to learn.

Table Of Contents

What Is Amazon Live?

Amazon Live is a feature on Amazon's platform that was launched in 2019, and it has been likened to a new version of QVC due to its show-and-tell video style. The service capitalizes on the trend of live streaming, filling a void in online shopping by allowing consumers to see, touch, and experience products in a virtual sense before making a purchase.

In order to peddle merchandise on Amazon Live, an influencer is required to have a pre-existing audience on social media platforms such as Facebook, Instagram, Twitter, or YouTube. At its core, Amazon Live offers influencers the opportunity to broaden their reach, while simultaneously reaping rewards in the form of commissions and product purchases.

Who Can Use Amazon Live?

Both sellers and customers can use Amazon live but in different capacities;

Customers

Customers can use Amazon live stream to view, listen, comment, and ask questions about the products while the broadcasting is on. Additionally, clients can also chat among themselves in separate chat rooms. For customers, you can access Amazon live streams through a desktop computer, mobile app, Fire TV, or Fire tablet.

Brands, Sellers, and Influencers

Other categories of people who can use Amazon Live are;

Brands: These are professional Amazon US sellers enlisted under Amazon Brand Registry and vendors with a certified Amazon shop.
Third-party vendors & Amazon agencies: Amazon allows third-party vendors and agencies to live stream content in place of the brands they represent.
Amazon influencers who have a running influencer storefront: Amazon has a live-streaming program that lets influencers earn commissions from each sale they make on the platform.

If you are in any of the three categories, you can start streaming on Amazon Live Creator right now!

Reasons Why You Should Use Amazon Live

Amazon live streaming service is now an essential part of the e-commerce industry. But why should you use it? Here are some reasons why you should use Amazon live streaming:

1. It promotes your brand: Whether you are a new vendor on Amazon or an established one, you need to increase your brand awareness. Live video is one of the greatest ways to promote your brand and make it visible to thousands of Amazon customers. The more people view and interact with your products and services, the more likely they are to buy them from you.

2. Opportunity to interact with your customers: Amazon Live streaming allows you to interact with your audience in real time. This is a great way to build relationships with your customers and give them access to the latest information about your products. You also get to answer any questions they may have about your products and services.

3. Hold live-only promotions to boost your sales: Sales promotions are one of the best ways to win customers and increase sales. However, live stream promotions are even more effective, allowing potential customers to interact with you in real time. Provide more value to them by offering discounts to anyone who joins you live; this will encourage repeat viewership.

4. Increase your list of followers on Amazon: Hosting a live broadcast creates the perfect environment to ask your viewers to subscribe to your Amazon's brand page. Once they follow your page, they will receive notifications each time you go live and when you post new updates, including a product. This is a great way to make initial sales when launching a new product.

5. Get real-time feedback: Real-time feedback is critical in any marketing campaign. The response you get from hosting a live stream on your products helps you make timely changes based on how your audience will respond. If a customer has a problem with your product, they can leave you a review, and you can react to it immediately.

How to Use Amazon Live?

Going live on Amazon as a brand, influencer, or verified vendor is a straightforward process that anyone can do:

Download the Amazon Live Creator app. You will find the app on your app store and it only works with Apple devices.
Log in to the app using your credentials depending on your profile (seller central, advertising console, Amazon influencer program, or others).
On successful login, your dashboard will load with a review of your Amazon Live level and statistics from your previous live streams.
Tap the Plus (+) button at the bottom center of your screen to create or schedule a new live stream.
Fill in the particulars of your new live screen scheduler. Some details you will add include; the start time of your video, titles of your products, your video source, promo codes if you have any, and the products.
When ready to go live, tap on the Go Live red button, and a countdown from 3 will begin before you go live! If you're a Rising Star level (beginner), your Livestream will play on Amazon.com/live. When you go a higher level, your live streaming will be visible on other placements, such as the Amazon.com homepage.
When going live, it's advisable to have someone monitor the comments section so that you can quickly respond to customers' queries in real-time.

Note: Placing live streams on Amazon is free. However, you can boost your live streams to reach a broader platform audience. Paid boosting will place your live stream across different advertising placements on Amazon mobile shopping app and Amazon.com.

Best Practises for Your Amazon Live Stream

While it can be challenging to stand out in the crowd, you can do a few things to ensure your stream doesn't fall flat. They include:

Watch out for any comments and respond to them promptly.
Target to Livestream in the afternoons and evenings of Mondays, Fridays & Saturdays.
Ensure your streaming environment is free from disruptions.
Use eye-appealing visuals or settings to increase your viewership.
Ensure to restate or emphasize the critical points of your stream throughout the Livestream.
Have a clear Call-to-Action.
Include promo codes in your live streams. Doing so will provide a clear Call-to-Action and boost your viewership.