14 Best Natural Shampoo Brands [Without Toxic Chemicals] for All Hair Types 2023

Crystal Arron
Growing healthy hair takes effort and time; finding the right shampoo which is non-reactive and that softens and supports the growth of high-volume hair can be a hassle, as you'll need to shift between several brands before settling on one. In this article, we've provided a round-up of the 14 best natural shampoo brands you should consider. Keep reading to find out more.

The shampoo is essential for daily hair care routine. Different brands manufacture conventional shampoos with chemicals or natural ones from organic plant-based materials. While conventional shampoos may cause hair breakage, dryness, and irritation to the scalp, natural shampoo is made for sensitive skin and features a soothing and cleansing effect on the scalp. Shampoos are available in either bar or liquid forms and are made with specific ingredients for curly, tangled, and short or long hair, as discussed in this article of the 14 best natural hair shampoos.


Table Of Contents

1. Shea Moisture

Shea Moisture is a family-owned company founded in 1912 by Sofi Tucker. It is currently headquartered in New York, and it deals in a variety of hair and body care products. Its organic Shea shampoos are made with a blend of nourishing and essential oils and vitamins that effectively fortifies hair and prevents it from breakage. If you have ever applied chemicals to your hair and want it cleaned, try this shampoo.

The brand is not only profit-oriented but also takes part in corporate social responsibilities. Besides the donations they offer to those in need, it founded a Social Justice Coalition investment fund and campaign worth $100K. The foundation supports Black women's community activism.

Key Features

Shea Moisture shampoo costs $5 for the soap and $15 for the liquid shampoo.

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2. Yarok

Yarok is a hair and body product brand known for its ethically and sustainably made products. The brand is committed to producing products suitable for your hair and environment-friendly. It's motivated by its philosophy, "Food for your head. Good for your earth.”

Yarok shampoos are made of organic, plant-based ingredients for different types of hair. They are free of synthetic chemicals and are made to cleanse hair, leaving it with soft and shiny results and enhancing a healthy scalp.

Key Features

Yarok shampoo can be obtained for about $14.

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3. John Masters

Founded in 1994 by hair stylist John Masters (whom the brand is named after), the company is known for producing full-body and hair products ethically and sustainably made with plant-based ingredients. Its organic shampoos are free from synthetic chemicals and are designed to cleanse the hair and scalp.

Its shampoos are infused with rosemary, designed for a cleansing and conventional effect on your hair, leaving it moisturized all day and enhancing hair growth.

Key Features

John Masters shampoos cost about $22.

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4. Lus Brands

Located in Toronto, Lus Brand was founded in 2017 by Sahar Saidi. The brand aims at creating easy-to-use hair care products for shiny and tangle-free hair. The brand's mission is to empower and create confidence in women to show off their naturally nourished hair proudly. The brand features 3-step-process products, including shampoos, hair conditioners, curl activators, and oils, building your entire hair care routine essentials.

Lus Shampoos are gentle and moisturizing. They are infused with shea butter and moringa oils for a soothing wash experience.

Key Features

Lu's shampoos can be obtained at $16-$48.

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5. Viori

For several years I perceived most people’s ideas about the effectiveness of rice wash soak on hair growth as a myth. Not until the Viori cosmetic brand was established in 2019 by Ezra Kwong and Lynsie Galbraith. The brand deals in hair washes and conditioners infused with cocoa butter, rice oil, aloe vera, tea leaves, colza plant, and bamboo.

Key Features

You can grow strong, moisturized, and have significant volumes of hair with Viori bar shampoo for $16.

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6. Rahua

Rahua was established in 2008 by a New York hairstylist Fabian Lliguin; the brand deals in hair care products that are organically made from plant-based materials, all sourced from the Amazon rainforest. Rahua shampoos are available in five distinct types; classic, voluminous, hydration, color, and exfoliating, all designed with different features and scents, ultimately leading to nourished, cleansed, large volumes, strong hair and a healthy scalp.

Key Features

Although expensive, you can gift yourself Rahua Shampoo for longer and lustrous hair with a starting price of about $36.

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7. Acure

Acure is a renowned brand known for producing affordable natural hair care products. With Acure shampoos, you can achieve great results as it is designed to detangle your hair, leaving it soft and moisturized for a divine look all day. It contains argan oil to prevent hydration and is soft on the scalp. It has a sweet fragrance keeping you confident all day.

Key Features

Acure shampoos are affordable and are available at a starting price of $22.

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8. Wow

Wow is a well-known brand for producing hair care products. Its shampoo is made from plant-based materials to promote healthier and long hair growth. Wow, shampoo is nourishing as it removes build-up residue, purifies, and restores discolored hair leaving it with a shiny natural look.

Key Features

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9. Josh Rosebrook

Josh Rosebrook is a natural hair care brand. It offers a variety of hair products, including shampoos, hair conditioners, and oils. Its shampoos come in various formulas suitable for any hair and are designed to cleanse hair and promote a healthy scalp leaving it soft, shiny, and healthy.

Key Features

Josh Rosebrook shampoos cost about $25 for eight ounces.

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10. Innersense

Innersence is a reputable hair care product brand made with 100% pure plant extracts and essential oils. Innersense shampoos come in three distinct types; Pure Harmony, Color Awakening, and Hydrating Cream, with unique formulations for a superior cleansing experience.

Key Features

If you've struggled with an itchy scalp due to build-up residue, you can try cleansing it with Innersence shampoos for about $22.

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11. Dessert Essence

Dessert Essence is an influential brand known for producing eco-friendly beauty products from plant-based ingredients like jojoba seed and rosemary extracts. The dessert essence shampoos are designed to moisturize and restore damaged hair while leaving it soft and tangle-free. They are suitable for everyday use.

Key Features

Dessert essence shampoo costs $7.

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12. Suave

Suave is a reputable brand offering entire hair care essentials. Its products are made from pure natural ingredients extracted from plants. Suave shampoos are made to revive and replenish your hair look and are suitable for any strand. It contains argan oil which protects the hair and skin against dehydration, and thus deserves a slot in our round-up of the 14 best natural shampoo brands.

Key Features

Suave shampoos are available from $8.

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13. Love Beauty and Planet

Singling out the love of beauty and planet shampoos from its hair and beauty product line. The brand produces multiple shampoos made from plant extracts and is fit for any hair. These shampoos are designed to cleanse, protect, replenish, and detangle your hair giving it great looks. They strengthen and support hair growth while maintaining its natural beauty.

Key Features

Their prices start from $14.

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